When I decided to start isaku, I spoke to dozens of women in my circle and beyond, to understand their concerns. Based on their inputs, I understood that while most women want natural skincare solutions, they were disappointed by the lack of results of these products.
The feeling is best conveyed by what one gracious lady told me, “I love natural products, but I have always been disappointed with the results. It seems I have to sacrifice performance because the products are natural”.
That set the North Star for us, and from day one, our aim has been to create products that are not just safe but highly effective. So, while the normal procedure is to create a product and bring it to the market as soon as possible, we took a much longer route.
Once we formulate a product, I am always the first person who applies the product for a month or so (this is because my skin is hyper-sensitive, and I am allergic to all skin care brands that I had tried before isaku). If the products pass this test, I then ask my friends, relatives and fellow professionals to try the products for another 2 month and give their feedback. Based on the feedback, we tweak the product if necessary.
Only if 95% of the feedback is overwhelmingly positive, do we take it to the next stage and complete all the necessary testing to bring it to the market.
As we grow, we would like to take this collaboration further in our endeavour to create natural, effective and innovative products that benefit you, solve your skin problems and help you achieve the best possible skin, whatever your age – skin that is healthy, radiant and glowing.
I would love to hear from you at firstname.lastname@example.org. Tell me what you want more of, what your skin concerns are, what kind of products will improve your life. I invite you to be the co-creator in this journey of creating more and more products that you love.
Thank you, welcome abroad and here’s to happy skin :)
Dr. Jayati Talukdar (47) is an MBBS from Gauhati Medical College, Guwahati and an MBA from the Indian School of Business (ISB), Hyderabad. With a lifelong passion for wellness and natural remedies, she has explored many paths towards holistic health and is also a Certified Yoga Teacher, Certified Fitness Trainer and Certified in Nutrition and Dietetics. In the past, she has held senior positions in wellness Companies like VLCC India and VLCC Bangladesh, Apollo Hospital Group and Vidal Health.